RESUMEN
Despite an increased emphasis on improvement in airline service quality concerning consumer behavior, such as passenger repurchasing as a result of their behavioral intention over the last several decades, there is still much less concern with the nature of airline service quality than should exist in the so-called "logistics service quality” and less concern with examining the specific behavioral intention preceding repurchasing behavior together with the theory of planned behavior. As such, this study aims to explore these issues, along with the psychological factors of the theory of planned behavior, that can lead to repurchasing behavior via word-of-mouth intention (WOMI). With an online survey of 383 respondents experienced with flying, the results reveal that the logistics service quality and each determinant in the theory positively influence a passenger's repurchasing behavior through WOMI. Accordingly, service marketers can implement service design and apply integrated marketing communication by learning from repurchasing behavior that was formed by the given factors to retain their existing customers. Moreover, this study is the first to empirically and explicitly validate dimensions of airline services through the lens of logistics that are deemed fit with the nature of the airlines. It advances the understanding of theory approaching and connects what has hampered its advancement in a body of knowledge, simultaneously in a context of airline context where it should not be relegated to transportation and consumer and service orientation.
RESUMEN
Corporate Social Responsibility (CSR) concept has been going on for over the past two decades. In Thailand, several businesses especially small and medium enterprises (SMEs) had a problem via the pandemic situation of the Coronavirus Disease 2019. However, CSR still act as the main activity for increase the good life of people and the community. The aim of this study is not only to determine business owner's characteristics of SMEs influencing the adoption of CSR, but also determine the SMEs's characteristics of SMEs influencing the adoption of CSR as well as describe the effect of perception towards SMEs adoptions of CSR. The populations of the study are the owner of SMEs manufacturing, excluded trading and services in Thailand who authorized person of company to contribute the CSR sector. The 14 types of industry are selected via the random collection of the database through the Ministry of Industry. The Gross Domestic Product (GPD) is a one factor for concerning the business income. The appropriate formula for 510 sample size determination of the industry matched the population size was selected, and the structural equation model (SEM) was used to confirmatory factor analysis and path analysis. The sampling group of this study used stratified sampling divided by the type of manufacture and each sample group was sampled normally and divided equally.As a consequence, this research contribution is emphasizing the CSR activity of the business in Thailand, the main task of good entrepreneurs needs to highlight a good attitude and kind response in the social community regarding CSR together with increasing the SMEs' ability for doing CSR, which is promoting the good characteristic of the business.